SEO is a complicated science and everyone who is doing SEO is a scientist and sometimes even expert SEO people miss some small things. There are 4 usual mistakes that I’ve seen in many newbie or even pro blogs that are so common that I could not simply not say anything.
In this post I’ll go over 4 common SEO mistakes that you can fix in the next 20 minutes with almost no knowledge about SEO to increase your rankings in search results. Let’s start with the most important SEO factor, which is your title…
Mistake #1: You’re not using H tags correctly
H tags (H1, H2, H3, H4, H5 and H6) are the best way to tell search engines (specially Google) what is your page about but did you know only 3 of these 6 tags can actually effect your rankings?
H1, H2 and H3 are the most important H tags and if you use them right, you can easily give your site or that specific page a huge bump in ranking. This is how you should use H1, H2 and H3 tags in your content:
H1 is only for your page title. Make sure to have your main keyword in your page title and a LSI with it too. In WordPress, headlines are H1 by default.
H2 is used for sub items of a specific page. For example if your article title is “How to rank a video on YouTube”, your H2 tags are “On video optimization, video file optimization and thumbnail creation”. H2 basically is for section titles of an article.
Mistake #2: You have broken links
A broken link is a link going to a page that does not exist anymore. This page can be either your own site or another website. Broken links happen almost automatically and there is not much you can do about it from your side but to just remove them.
Spend some time over your old blog posts or go over all pages of your website, find links pointing to 404 pages. Sometimes these links are just changed so you have to find the new URL for them, or sometimes these pages don’t exist anymore so in that case you just have to remove the link.
Broken links create bad experience for visitors and that’s why Google doesn’t link them. Google downgrades rankings of sites with lots of issues like this, so don’t be a rebel without a cause. Do some regular housekeeping on your site.
Mistake #3: You have links from non-credible sources (low quality backlinks)
Low quality backlinks are deadly and can ruin your website. A single backlink from a high authority website is worthier than 1000 backlinks from fake profiles and auto generated content on low quality pages.
I understand how hard it is to get a backlink from a high authority website in your niche and that’s why you should explain “why” they should link to your website or page. You can do this by writing great content or creating awesome videos.
I personally believe Infographics are one of the best and neatest ways to get backlinks from other sites in your niche. Create an Infographics image using Piktochart.com, publish it on your site and reach out to some bloggers and ask them to feature it on their blog. If you’ve done a great job in design and data, you’ll be featured easily and you generate high quality and natural backlinks…
Mistake #4: You’re not optimizing your images
Sometimes we’re so swamped into SEO and content that we forget another critical element: Images. Here is how you can optimize an image like a pro:
1. Have the main keyword in your file name
If your image is about quick ways to start a blog, you should name it “quick-ways-to-start-a-blog.jpg”
2. Add Keywords and comments
Right click on the image (on your desktop) and from properties section, add a title, keyword, subtitle and comment. Fill this section with the keyword you’re trying to rank.
3. Reduce file size and quality
Reducing file size and quality a little bit is going to make Google very happy! This will help Google to render your images easier. If you use WordPress, you can use ewww image optimizer plugin. This plugin will reduce file size and quality a little bit when you upload your images.
4. Add Alt tags to every image
This is a must for every image and if you do a lot of SEO research I’m sure you’ve heard this before. Adding an alt tag to your image will help search engines to understand your image better and also it’s counted as “content” on your web page.
Write a simple paragraph of alt text for every image you place on your pages and include your keywords in it too.