“An elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.” [from Wikipedia]
Lets say you’ve just bumped into a former friend at the restaurant. After exchanging pleasantries, he asks you what your new business about? You open your mouth, and then pause. Where on earth do you start?
Then, as you try to put together your thoughts, his servant is there, he’s ordering food and not paying attention to you anymore. If you’d been better prepared, you’re sure that he’d have stayed long enough to schedule a meeting.
This is one situation where an “elevator pitch” comes handy. An elevator pitch is a pre-prepared speech that explains what your business or organization does, clearly and succinctly.
This week’s infographic is about improving your elevator speech: